Dope Jewelry: Bean Up Campaign

Bean Up was a new collection from Dope, built around a single concept: luxury execution of a cartoon logic object. A bean. Available as a locket and a necklace pendant across multiple colourways. The brief was to launch the collection with enough visual impact to build awareness fast, drive traffic to the Shopify store, and introduce the collection to audiences who did not yet know the brand.

We led with 3D animation rather than traditional product photography. Three separate animations were produced, each designed for a different moment in the feed: a close-up of the lockets in gold and silver tumbling together, a macro shot of coloured capsules dropping into a glass jar referencing the pill aesthetic of the collection, and a vertical cut showing the chain and pendant in motion. Each animation was built to loop cleanly and hold attention in the first two seconds, which is the only window that matters in paid social.

The animations ran across Meta and Google as paid ads, targeted at audiences matching Dope's existing customer profile and lookalike segments built from the store's purchase data. Ad formats were optimised for feed and reels placements, with copy kept minimal to let the visuals carry the message. The creative rotated across the three animations to prevent fatigue and test which visual drove the strongest response by placement.

The campaign generated significant reach and view counts across both platforms, brought in a measurable increase in followers, and drove direct traffic to the Bean Up collection page. Sales followed, though conversion was a secondary objective behind awareness and reach. For a collection built around a product that needed to be seen to be understood, getting it in front of the right volume of people at the right visual quality was the result that mattered. Bean Up landed as a collection people remembered.